Yeah, that seems to be everyone's problem with them.
I live in Nottingham - there are absolutely **** all Liverpool fans around here. The main issue with them is the seeming bias (I don't know how else to explain it?) of having ex-Liverpool players as pundits/commentators on absolutely everything, as far as I'm concerned.
I like their manager (on the whole) and the way they play football, though, so certainly no ill-feeling toward them. They're not a patch on Man Utd/Man City/Chelsea in terms of "big club dislike". But then, the general consensus on this forum is that all the big clubs are disliked, so I'm in a minority