I’m taking on some responsibilities that would normally perhaps sit with an eComm manager, but have landed with me as I have a technical background. Essentially I will be managing our UK site, driving sales on it. I’m very new to SEO/Analytics etc and just wanted to get some advice on best approaches, tips, all that kind of stuff - how to get people to stay on the site itself.
to put it another way, I need to look the absolute nuts...