It's just classic right wing tapping into people's deteriorating circumstances. Constant references to things being taken away from us, things are not as good as they used to be, and a general blaming of the government but not really being able to exactly say what for.
But all along an undertone of it all being about foreigners. Which at the end of the day is probably right as it will be Russia and China lurking in the shadows of the Internet poking the bear.