There's a shocking and colossal lack of football intelligence in the professional game right now. That's why teams like Villa need so much aggressive coaching from the sideline to stay alert, take up the correct position on the pitch, maintain a high press at the right times, etc.
You look at the successful teams of the late 90s and there was more footballing intelligence than there was raw talent involved. Now, young players are being scouted mostly for their pace or other physical attributes such as height (if you're a defender) or strength, but footballing intelligence is barely being looked at, let alone prioritised.