I mean that is probably the same for most of any of our alleged potential targets, e.g., Pau Torres, Marcus Thuram, they're not coming here because they love the Villa & want to play at VP. It's their job and will be compensated handsomely.
I do think we should have more of an interest in transfers like Emi's & Dougie's as they were already at "top" clubs and are coming for the increase in playing time. But on the other hand, we have blokes like Mings & McGinn who actually probably have a great affinity for the club -- and even though they have this, more than likely the main reason they'd stay at Villa is because they just don't have the ability to be a regular starter for a PL winning side.