You can apply this to all adverts, they're all pish. Can anyone remember a decent, funny, intelligent advert, i can't! It got me thinking, I would imagine that working for an advertisement agency, and creating ad campaigns would be a highly desirable job. As such, for any vacancy, there would be a glut of applications. Following the logic through, there must be some talented, creative people that apply, and thus the cream of the crop would be recruited, but still the adverts are gash. Why is that?
I can only surmise that there are talented people producing decent adverts and concepts, but they never get selected by the commissioning company, as they want something that appeals to the lowest common denominator, that shifts the most units of what ever tat they are pedaling. This annoys me further.