No, it’s the narrative he’s trying to spin about himself as some kind of victim who never gets a fair chance at success, who is only criticised for some other reason than his actual ability as a manager, it’s how he’s always out to ‘shut a few people up’. He never really accepts any criticism, he always takes it personally. A lot of fans from a lot of clubs have suffered through some appalling football with Bruce as manager. But the fans’ criticism is somehow never legitimate, always personal. He’s picking these fights. Constantly. I’m sick of this self-pitying multi-millionaire insulting the collective intelligence of fans at every club he turns up. He has a reputation for being ‘nice’ but he comes across as a snide, petty prick. That’s why people don’t like him. That and his objectively awful brand of football.