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darrenm

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People said that about MySpace not so long ago. Facebook has had a terrible year in 2012, it's share issue was a disaster.

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And things get worse for Facebook: starting to lose the trust of advertisers?

Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn't verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software. Here's what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn't on. And if the person clicking the ad doesn't have JavaScript, it's very difficult for an analytics service to verify the click. What's important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we'd keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn't reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let's move on, because who the bots belong to isn't provable.

While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we're not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month. That's correct. Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are. This is why we need to delete this page and move away from Facebook. They're scumbags and we just don't have the patience for scumbags.

Thanks to everyone who has supported this page and liked our posts. We really appreciate it. If you'd like to follow us on Twitter, where we don't get shaken down, you can do so here: http://twitter.com/limitedrun

Now, the only plausible reason I can think of for an early-stage (and not high-profile) startup's ads to be attacked by click bots is if Facebook is running the bots to juice revenue. Maybe there's someone with a vendetta, but Facebook certainly has motive and opportunity.

This is potentially huge. If other advertisers start looking at their FB billings and seeing abnormally large amounts of fraudulent clicks, they'll send less money to FB (either by pulling ads or by holding out for lower rates). This would certainly reduce the ROI from FB advertising, and it was a low ROI that General Motors cited when they pulled ads from Facebook a few months ago.

Given how much cash Facebook burns through to keep their network running and that post-IPO they can't go back to venture capitalists, a substantial dent in advertising revenue puts the survival of Facebook into question. This might not be a Yahoo! death spiral...

In related news, Twitter has blocked Instagram. A prelude to Twitter declaring war on Facebook?

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  • 1 month later...
I may well resubscribe to Fox Soccer Channel this weekend for the Villa game.

I've been thinking about doing Villa game hangout during a game and this might be a decent weekend for it.

+1

Count me in.

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Google+ and online sports streaming

Now I wasn't planning to turn the camera on my TV screen, but if someone did, that would make a decent stream substitute.

Hell, with 4G either deployed or coming soon in the UK, we can't be far from the point where someone at VP and with G+ on their phone broadcasts a game from the stands in a hangout...

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  • 2 weeks later...

I don't like Facebook. I support the G+ Revolution if it is happening. However, much like everyone else, I'm a casual user and will ultimately choose the one where I can contact the people I want to contact. At the moment that's Facebook. I've been on G+ for months and have 15 friends.. 13 of which I have on Facebook as well.

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Qwpzxjor, search on things that you're interested in and circle people.

If you view G+ as a better facebook than facebook, then I'm not sure it's ever going to live up to that (from a technical perspective, it destroys facebook, but from a social network perspective, the small userbase kills it).

I view G+ now as a better Twitter than Twitter and a better Reddit than Reddit rolled into one, with the icing on the cake being a better social platform (especially on mobile... the new version of the Android app makes the UI even more beautfiul!) than facebook.

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  • 4 months later...

Real Life intervened and meant that I spent a few months away from most of the social web that's not VT, but G+ now has more active users than Twitter.

From browsing youtube, I've been seeing a lot more accounts integrating with G+.

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