The really annoying thing is that if it wasn't for the European competition commission ruling that BSkyB couldn't be the only one to broadcast live premier league games we would probably have never got to this point and sky packages would be much cheaper. Multiple companies trying to outbid each other has just driven up prices to insane amounts and this is then passed on to the customer by way of both higher subscription costs & requiring multiple subscriptions.
At the time the commission were trying to force the premier league to sell the rights to at least 2 different broadcasters Richard Scudamore said that this would "damage the game at all levels", Turns out he was right and the commissions insistance that consumers should have more choice has just meant spiraling costs for everyone, More shite from people in Brussels interfering where it isn't needed.
BSkyB were paying just over 1 billion for exclusive tv rights for the period of 2003-2007, Around 250 million per year. 10 years later and Sky/BT are paying over 1.7 billion per year. There is no way it would be anything even close to a billion per year if 1 company had exclusivity