What does 'selling our soul' mean? As long as we're raiding the likes of Wigan or Middlesbrough for the N'Zogbias and Downings we're not selling it, but if we start spending a lot of money on stars (cough* Bent *cough)we would be?
As I said, football is already broken, it's all about where you are in the financial power chain and we're above the likes of Wigan and 'Boro, but so far below the Man City's etc it's unbelievable. Football sold it's soul to Sky, Villa included. I have no answer, except lets all burn it down and start over.
Tbh, I fully agree with what you're saying. I just think it's not a matter of doing a Man City at the cost of selling our soul - it's already sold, and it's just a matter of the amount of money to spend right now. So there's no moral high ground to be stood about it, that's just what football is nowadays and it's very unlikely to change.