We made the change to our badge. Simplification was what everyone was doing. Chelsea did it, Spurs, Arsenal.
I don't know what this has to do with Everton either. It was their decision on what to do, it had nothing to do with Nike,
Nike don't like having 'clutter' around a badge, like having to sew on a motto at the bottom. It slows down their production line. When they did the Everton deal this season they put pressure on Everton to simplify the crest. When we signed up with Nike we also got a new simpler crest for the club.