It's a clear and presumably deliberate shift. I don't mind it too much, we don't do the really snide stuff to try and get people sent off for nothing at all.
We just play the game. It would be and has been a disadvantage not to, and we've probably been a bit too nice in the past. It's rubbish but this is where we are. I'd prefer it wasn't necessary and part of me likes the idea of being the one upstanding team in the game, but it wouldn't work.
In this context it's actually pretty funny to hear Grealish still get abused for it. He's a player who does get booted every five minutes and won't drop unless he physically can't keep the ball.
I think we just notice the rest of the team because we generally haven't done it much before and now we do. By no means are we close to the worst for it.