Every new kit thread every year:
"Oh, a new kit. This will make for a happy distraction from the current malaise."
Speculation about new sponsors/kit suppliers
General confusion about the length of current sponsor's/kit supplier's contracts
Someone says "The new owners may buy out the contracts and get new sponsors?" even though that never happens and we're never going to be taken over ever
Intense debate about quality of current shirt/washing temperatures
Someone says "I don't care as long as it's claret and blue."
Imarsha and co. produce quality mock-ups that are 100% always better than what we end up getting
Intense debate about how shit our crest is
Someone says "I know it's crazy but I quite like the black, green and red strip from the 90s."
Someone harks back to the days of Nike
Someone pipes up about how we're shallow, brand-loving morons
Someone puts the Cadbury logo on a mock-up
Someone puts a company linked to a potential new owner on a mock-up
More confusion about when current sponsor's deal ends
Someone says "Our kit always seems to come out last!"
Some details leaked to our ITKs
Someone references palletgate
Club release teaser
Intense debate about what the entire shirt looks like based on teaser
Someone freaks out about the shade of claret
Kit released
There's a collective "Yeah, it's alright."
General disappointment with the players used in the photo shoot
First game of the season: "Kit looks nice, in fairness."
Second game of the season: Everyone forgets the kit, concentrates on how bad we are at playing football
(Repeat next April)
Edit: And it's my favourite thread every year.