Has to be 360. Cheapest of the 3 starting at $199 over here, has by far the largest library, best online system, easiest to develop for, best exclusives, best controller. The Playstation wins on Power and the Wii on novelty but the addition of the Netflix library to 360 here next week is going to be killer. I don't know if it'll surface in the uk but with a Netflix account we will be able to stream over 12,000 flims, tv shows, etc on demand through the xbox many of them in HD. that for me kills any interest in Blu Ray.