Or maybe it was option three: It's difficult to buy players in January, and if you do you end up paying ridiculous prices—an activity that has pretty much led to this financial mess, which has ultimately gambled with out Premier League future. Lambert is here in part to sort that out and seems quite comfortable sticking to his guns.
IMO, some posts make it sound like finances and football teams, the January transfer window, are more simplistic than they all are in reality, where you're throwing long term contracts out (like with Ireland) on stupid wages (like with Ireland), which, if one panics and it goes wrong can cost the club TENS OF MILLIONS and lead to a dud player hanging around the squad for five years (like with Ireland).
Had a cracking "discussion" with a Chelsea fan at work last week who claimed that if Villa go down, Lambert should go as he's spent money and failed if that happens. I then explained to him what you say in the latter part of your post, but being a Chelsea fan, he didn't understand, I then used the c-word (continuity) and totally confused him.
Mind you he also claimed that Manure are consistently top dogs because they can afford the best players and wages. The fact that Chelsea have paid the highest wages in the PL for the past 7 or 8 years had obviously escaped him.