I am a Lambert fan - but if Aston Villa is to thrive, he is going to have to bigger wages for better players, or even to retain the better ones we have (Bentekke, Weiman) - If he is allowed to do this, the probability of some of the big earners not living up to expectations is pretty high.
You won't have a succesful premier Aston Villa team, with the players earning half what they would get at other clubs
i think the idea is to do it sustainably though? if we stay up we'll have more income, which means more spending power in terms of wages. the route we tried to go down was paying lots of money for established talent and the odd promising youngster. what PL's route seems to be is to lok for value, so players that he thinks can perform to a level above the price he is going to pay for them and give them as wages. benteke, lowton and westwood are good examples of this.
now, if we improve in terms of league position with these players are revenues increase, and if we want to keep them we pay them more, and so on and so on.
to advocate we splash big now is probably bad timing seeing as we still have some of the hangover left from the last time we did.