Fans are consumers for a product, the product is football.
That’s what we are if we strip away the culture of being a football fan.
And, that’s what we are if we strip away the culture of being a Villa Fan.
It’s jarring to be thought of just customers consuming a product. Yet, that what we doing on the most basic level. And it’s good to know that there’s people in the executive seats that know that. However, I hope they know and feel the culture here. And also know how to feed it.
Better the culture, better the “customer”