I don't believe in curses or jinxes or this " why do we always get it wrong, we have such bad luck " The answer simply is we just make bad choices, continually. Recruitment, management. We've traded on our name and history to try to stay somewhat relevant for a long time now but and take Liverpool for example. They were getting nowhere despite their history, always falling short. So their recent success was borne out of sheer hard work. From the top down. Elite ownership, their academy has kicked on, recruitment fantastic and a superb manager with a tactically fantastic brain who keeps his squad highly motivated BUT it didn't come in under the carpet and land at their feet. Trading on their name got them nowhere. They worked very hard. From the top down, we aren't sharp enough. Aston Villa just don't work hard enough. Right through.