I work in sports clothing design (not football). That is really bad. Has no flow to it. Not easy with the roundel, castore's wings and the BK8 to make it cohesive, but could certainly do a lot better.
The shoulder/sleeve junction is a design abomination. 2/10
Keeper kit is far better, but if the Villa crest and other logos are going green, so should the sleeve logo. 6/10