Yes, sometimes they bullshit to the media. And sometimes they sit down in a boardroom and set targets. In Lambert's case, we often hear reference to a 'three year plan'. I don't believe that that three-year plan consisted of: 1) scrape survival for 2 seasons 2) ??????????????? 3) top half of the table in the third season! When you set a three-year plan, you generally set targets for two positive step-improvements. That hasn't happened, and doesn't look like it's going to. Maybe Lambert was bullshitting when he gave that press conference, but equally as likely, he actually believed it, and he's been as surprised and disappointed by our failure to improve as everyone else. I just don't accept that the plan - either from the manager or from the same fans we hear it from today - was always that 'the first two years is just about surviving'. It's being said now to retrospectively justify his continued employment after a poor season.