My theory is (sorry if this has already been said) that ESR has been earmarked by Villa as Jack’s replacement, and we’re showing our intent just in case Jack does move on this summer, however, Villa are actually pretty sure that Jack will stay on hence the mid market offers..
If Jack stays this year but moves on next summer, we have built a relationship with ESR already, shown him we’re not messing about and if we’re 100mil richer and saving £150k a week in wages due to Jack’s move, then we’ll be in prime position to offer Arse a decent amount and ESR a massive wage and he may well help push the move through.
So the offers have a two fold effect, one we may entice him this year regardless of Jack’s circumstances, and two we have built a rapport and trust with ESR and his representatives ready for next year.