The squad IMO is not good enough for European qualification this season (FWIW I believe we'll finish 10th this season due to a lack of squad depth). Malc says it almost was a while back, but things and times have moved on since then, with the sides Malc says can't spend as much money as we can, having spent heavily (most notably Spurs!)
We are now behind these sides and having to play catch up, I doubt all this catching up will be possible in January as any purchased players take time to settle (even world-class ones eh Mr Shevchenko) and as such it is too bigger ask for a European finish with players who haven't settled in.
We have to be patient to the tune of one year minimum to recover the damage Ellis & DOL have done to the squad.
To build a unit of players to challenge for titles and attract quality players takes time and not even Malc can be naive enough not to realise this. Hence for me this article is merely to provoke and with a Director reading the site nowadays it doesn't take a genius to work out who it aims to provoke or have I just failed my latest efforts at understanding Malcolmology?