Its been shit since 03 - when they turned the show into the UK equivilent of a PG.
In the 90's it was a 15, so you could be more edgy, with Blood and storylines etc etc.
Vince's fault, until a fan gets a grip of it when Vince retires, It will remain the same, because kids buy merchandise, 20 year olds dont.
Not watched it since 01/02.