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ThunderPower_14

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Everything posted by ThunderPower_14

  1. ThunderPower_14
    This one was the best one I think I saw in the lead up. Just got the colour balance right. A gold lion on claret gives the best possible contrast for the lion given our colours, and using the blue in the outer circle to ensure there's enough blue in the badge works perfectly. The font is clean and timeless, and the outer gold circle means it will work on any background. The only change I would have made is to include the new lion, facing left, and remove the star, like this. It also works scaled down, with the lion, and a good balance of claret and blue all easily distinguishable
  2. ThunderPower_14
    The round badge got a mixed reaction. This is basically universally disliked. What a complete disaster it will be if this is correct.
  3. ThunderPower_14
    Someone who puts gold on sky blue, and who uses a drop shadow to try to make it stand out. How does this break so many logo design rules and still get through.
  4. ThunderPower_14
    For us to end up with a yellow lion on a blue background after all of this is criminal. An absolute disgrace, especially if readability at all sizes is paramount.
  5. ThunderPower_14
    Couldn't agree more and I've posted as such before. Design by committee or by consultation sucks. Every time. By doing it we're locking a designer into a box ticking exercise that severely limits what they can do. The surveys should never have occurred. Any consultation with fans needed to be about feeling, not about specifics design elements. And then the fans shouldn't have had another say at all until a final sign off. Hire a great designer and let them do their job without hamstringing them with inane survey results.
  6. ThunderPower_14
    This version is great. But the main colour version is garbage! Retaining the moronic yellow on blue washed out colouring and thinking that a stupid drop shadow fixes it. A drop shadow! In 2024. I've defended Heck and the club on this process but you can't show up with the same critical failure that the Lerner badge had with a drop shadow on it.
  7. ThunderPower_14
    The punishment isn't just if they keep their titles. If you offered me winning the title this year, followed by a big fine and points deduction next year for FFP irregularities, i'd take the title every time.
  8. ThunderPower_14
    I don't think i've ever seen a cushioned volley finish that accurately from that distance before. Incredible! Looks like he's been playing some great football at that level.
  9. ThunderPower_14
    Everyone else is slipping up as well, we just need to keep up our PPG. The worst possible outcome is that we drop away and Man City or Liverpool win the league with 79 points. If we end up with a point total in the 80s and get beaten by a side worth £1billion+, I'll be proud.
  10. ThunderPower_14
    I've never seen us miss so many wide open chances. Lucky to get away with that.
  11. ThunderPower_14
    ffs we've missed so many bloody chances and then that
  12. ThunderPower_14
    We need to take one of these chances and put the game away
  13. ThunderPower_14
    What on earth are you thinking pulling a shirt that egregiously on a yellow. Insane
  14. ThunderPower_14
    And what exactly about him being ignorant about the sport do you think is relevant to the criticisms he's copping at the moment? The decision to refresh the branding or whether to rebuild part of the stadium (which have both been made with the support of the owners) aren't specific issues to football and aren't particularly different between football and any other major professional sport. The NY Red Bulls had been around for 5 years when Heck joined them, with Red Bull having completely taken over the NY Metrostars who were formed just 12 years prior to that. I'm sorry, but a 17yo soccer team owned by an energy drink conglomerate in NY in 2011 can have it's culture and fanbase dismissed, especially when the fanbase watched the club get rebranded under an energy drink 5 years prior. Aston Villa and the Philadelphia 76ers in 2014 have a lot more in common with each other than either of them do with NY Red Bulls. Both are old clubs who were historically big and successful but have been in a period of dormancy.
  15. ThunderPower_14
    The NY Red Bulls stint was prior to the Philadelphia 76ers stint, where he spent 9 years, led a wildly successful rebrand and oversaw turning a nothing franchise into one of the most popular in the league.
  16. ThunderPower_14
    "Liked" is doing a lot of work here. The majority liked it better than the Lerner badge and the majority voted for it over the shield version of the design, but that's a long way from the majority being over the moon with it. It's a 6.5/10 design and that was reflected in the underwhelmed response when it released. If it was a knockout design, we wouldn't be having this argument and the club wouldn't be reviewing it.
  17. ThunderPower_14
    Not from the 76ers he wasn't. Which post?
  18. ThunderPower_14
    I've been fairly supportive of a wait and see attitude towards Heck's rebrand given his previous work, but if we get another slightly modified Lerner badge I'll be furious.
  19. ThunderPower_14
    Lazy, low intensity garbage second half. Disgraceful. Every one of their goals stemmed from casual carelessness.
  20. ThunderPower_14
    Looking at the thread from when the badge was announced, the general feeling was that it's a clear upgrade from the Lerner badge while being fairly safe and unremarkable. Nice but not a knockout. A few were glowingly positive (nick76 leading the charge) and nobody hated it but there are lots of posts about it being nice but a bit of a missed opportunity.
  21. ThunderPower_14
    The badge looking cool makes it more likely for an Aston Villa fan to use it on their social media, but it doesn't make a random kid in Asia or America care about Aston Villa. To attract those fans, we need exciting star players and we need to be playing in the champions league. You don't have to look far to see Al-Nassr badges on social media. It's not because they have a cool badge or cool branding, it's purely because they've signed one of the best players of all time. Selling your branding soul for new supporters doesn't work. Look at Cardiff changing their shirt colour. No doubt that the new badge will be designed to work in social media applications, but I have no doubt that the new badge will have been designed with generational Aston Villa supporters in mind.
  22. ThunderPower_14
    I'm not too sure about that. Sports branding 101 is that you're not trying to win over new fans, you're trying to drive engagement from people who are already fans. We gain new fans by winning. We unlock new markets by playing in Europe and having star players. Branding isn't about that, it's about engaging existing supporters. We could have the greatest badge and shirt combination ever seen and it's not attracting new fans in any significant number. We only do that by winning. Fortunately we can look at the previous rebrand that Heck led and see that it was very strongly geared towards the existing 76ers fanbase. He didn't worry about the oversaturation of red white and blue in the US market, he used the colours that resonated with the fanbase. He didn't give them a slick, overly modern design, he played into the historic, traditional uniform aesthetic of the Doctor J era. He brought the classic identity of the team into the modern era. How he approached the 76ers rebrand is what makes me confident that he'll get this right. Some of the vitriol surrounding a one-off 150th year logo is way over the top. The biggest takeaway should be the colours, something that has been complained about for my entire time on this forum, it looks like he's listened and got them right.
  23. ThunderPower_14
    I want to hear the audio from the disallowed goal, did they even discuss the phase of play? Insanity. I was screaming at the television that it's a different phase of play and i'm sure every Villa fan was as well. Sheffield are running off with the ball FFS! The handball is also criminal. It's a clear, deliberate handball in the box. You can't swing your arm at the ball and intentionally control it, it was nowhere near the shoulder and if he didn't swing his arm out, the ball maybe glances off of him. Nobody is complaining if that's given a pen.
  24. ThunderPower_14
    Disappointing result but that VAR decision was complete bullshit. Sheffield United had clear possession between the foul and us scoring. Different phase of play.
  25. ThunderPower_14
    So, so frustrating
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