As I’m bored I just wanted to say after spending 140m last season 75m this season (plus addon), buying the club, the ground and clearing all the debts the owners have spent an enormous amount of cash.
To my mind it is so much it is more than a mid table premier league club is worth.
So having said that I think you can infer one of multiple motivations.
1. They are in it for the fun of it.
2. They think they can make us a champions league team and get a billion pound valuation on the club.
3. They are believers in the TV rights being streamed by the premier league themselves (much much higher tv revenues)
I think three is the most likely as I believe it will end up like that in the next deal or the one after myself.
looking at it as fans I feel we should be grateful for the spending so far and not expect it to continue every season as a given.