I agree, it's really grown on me. It's much, much better than the old stripey shield, and is a classical and timeless design.
You think people getting us confused with West Ham is bad in England? Try moving to Australia. Before MON took over and we started to move up the table, I don't think anyone had heard of Aston Villa, despite the fact that Bosnich played for us.
No, don't change a thing. Would Liverpool stop wearing red because Arsenal and Man United do? Never. It's silly.