But the gates are not reducing significantly.
The last 5 home games have yielded attendances of:
35,290
40,053
37,460
35,818
35,642
And two of these were against newly promoted sides Norwich and Swansea.
Whilst attendances are in these ranges (admittedly swelled by the casual fans buying cheap tickets touted by desperate commercial staff) the powers that be will not bat an eyelid.
When attendances start dropping below the 30,000 mark on a regular basis then perhaps Lerner will take some notice but not at the moment.