With the government today cancelling the under 5000 gathering limit pilot scheme...i cannot see any fans being allowed back into stadiums this year.
The whole structure of football,tv money and advertising is going to change hugely over the coming weeks.
Massive upturn in covid cases all over europe does not bode well for anyone.
I can see the FA extending TV rights to the BBC etc for a much bigger audience and that will be conducive to much higher advertising revenues and the "drinks break" will also be used as an advertising platform in some way to bring in more revenue.
The huge sums of money for players for next season is not sustainable in the current climate..its only a matter of time until smaller clubs go under and this will have a massive effect on the bigger teams spending power