A few days back, there was a story floating about that the government wanted to encourage businesses to lower prices i stead of spending on, say, marketing.
How would they do this?
By rewarding companies that lowered their prices with Kudos accreditation. So, basically, some kind of gold star sticker.
I applaud their blue-sky out-of-box thinking, and expect this to be a huge success with businesses falling all over themselves in the clamour for Kudos points.
Aha! I found the story:
https://www.google.com/amp/s/www.bbc.co.uk/news/uk-politics-61964175.amp