Fair enough if they are a high profile player we want (they have high wages already) or if they are of high quality with lots of other clubs willing to pay the wages.
We are talking about players in an inferior league, at an inferior club, looking for their first big move with wages much lower.
Also please take into account wages are what get clubs stuck in future transfer markets, 3.5m a year wages for a player coming in from the championship replicated to other players coming in will greatly reduce future budgets, also where does the contract when the player does well go? if you give them 40 and it goes well give them 60 or 70 not 70 and take it to 100 plus.
They are also easier to shift to a new club if you haven't gone crazy on the initial wage.