Hi General,
I must say that I am dissapointed with Randy's statement. I appreciate that the took the time to do it and tries to answer some questions. However, key questions about where we are going as a club remain un-answered. He seems to deal primarily with finances rather then where we want to be i.e. CL or Europa or competing in the cups. Fans need an idea of what the club is working with and where our ambitions lie.
Here is one of Randy's first statements as AVFC owner
'"What is my prime motive? I can tell you it is certainly not financial," said Lerner.
"You can get more out of buying a 30-year bond and I could be by the pool. But where's the fun in that?"
"I want a life of good sport, good people and the competition that goes with it. I'm here to try to get something accomplished."
And now
As regards our personal ambitions for the Club they remain as they've been from the beginning: to manage the club for growth. More precisely, our focus is to manage the investments we've made at Villa Park to promote strong financial performance in terms of our commercial activities in order that the Clubs revenue can grow and contribute accordingly to player, manager and other football related wages and costs. This approach is at the core of our broader strategy yo create an enduring business model that is stable and yet has the potential to grow, as we feel that the club revenue and player wages are the key to consistent competitiveness. In connection with this strategy, we have targeted being at or within range of a top 20 ranking among clubs in Europe by revenue, which was achieved in the last Deloitte Football report
It's all about Revenue and Wages. I appreciate this is important but fans, especially AVFC fans, want their club to win things or at least aim to win things. Not just make up the numbers and pick up the TV money cheque each year.