The thing that annoys me about Wigan is that they have no real place in the Premier League. They don't have the fanbase, they're not going to attract serious investment.
They can't survive a relegation scrap every year and once they go down (which they will soon even if they stay up this year) there's a good chance they won't come back.
There are sides in the Championship that can have a serious crack at establishing themselves in the Premier League (Cardiff, Leicester, Forest, Leeds, maybe Brighton). Wigan aren't going to do it.
I'm sure that hugely offends Wigan fans but let's face it when you leave 10,000 tickets unsold for an FA Cup semi-final the writing is on the wall that you've reached your ceiling as a club.