Just to set things in perspective.
Chelsea's deal that is ending now is at 11 million pounds.
Uniteds AIG deal was 14 mill, now they will get 20 a year with AON. They get 23 mill a year from the Nike deal.
Arsenal's Emirates deal is poor: 6.7 mill a year. Their Nike deal collects 8 mill.
United is the boss regarding other sponsor deals. From the prospectus of the debt offering:
The primary area of growth in our commercial sponsors is our other global, regional, mobile
and supplier sponsors, which include companies from the financial services, automotive,
beverage, timepiece, betting and telecommunications industries. Contracts with these sponsors
tend to last two to five years and vary in terms of revenues generated. Total revenues from our
global, regional, mobile and supplier sponsors have increased from £11.8 million in 2006/07 to
£14.6 million in 2007/08 to £19.5 million in 2008/09. Going forward, our expectation is that
these sponsors will be the primary driver of growth in commercial sponsor revenues,
comprising a greater percentage of the total in future seasons.