Dreadful short term decision, from someone who seems utterly clueless. All investments have a short term downside, but then in a couple of years we'd have 10,000 extra seats for ever more.
We've got the 8th biggest stadium in the Premier League, and it's 10,000 smaller than the 7th biggest. To compete you need the extra revenue that extra fans bring. "We're adding too many seats, too fast." Utter, utter moron.