Yes, he told his agent to hold a press conference announcing his client's intentions on live television and it wasn't just him answering a question posed to him by some bloggers.
For all we know he might not have been happy with how he put his business out there. At the end of the day the buck stops with him, but to say this was a deliberate and I quote, scumbag move on his part is a hilarious overreaction. But I'm not gonna tell you what you can or can't be offended by, so I'll leave it at that.