the premier league are talking about their own version of the FFP rules now too. so the problem with throwing hundreds of millions of pounds into transfers and wages could well turn out to be not only you don't get to play in europe and increase your revenue that way, but you don't get to play in the prem either!
for us to be big time again, we need 5 or 6 years of solid improvement on a sustainable model getting 100% out of all of our playing staff and finishing as high up the table as poss. hopefully that woudl see us have a coupel of runs out in europe too. more prize money from the prem, more bums on seats at VP, TV money from europe too, more merchandise sold....
then the hard part woudl be going from that base to the CL
anyway, whining about randy not wanting to just chuck £50m at us every summer is a bit weak.