Just to add my two penny worth - We are known as "Villa". We say "Up the Villa" and "Villa till I die". Commentators say "Villa have scored". The common denominator is "Villa". Maybe we could have the badge focusing on "Villa", incorporating the lion (I feel that the star is a little too much - just my opinion). The name "Aston" could be represented by the letter "A", which could possibly surround the main text? A lot of the American logos seem to use their recognised name - e..g Tampa Bay Rays; Cincinnati Reds; Philadelphia Phillies; etc. I have to confess that I was never a big fan of going back to the round badge - that is part of our history and we could now start making a new history with a completely redesigned badge.