He brought in Smith which proved to be a masterstoke and sacked him a bit too soon. Then brought in Gerrard as they thought he was a young, up and coming manager who could be here for years. It hasn't worked out that way and I think come the WC break, they will make another change if/when results don't improve.
He will know the pressure on this one given the season ticket waiting list, the north stand redevelopment and the shear importance of remaining in the Premier League. I can see him going all out for a proven manager like Poch/Tuchel/Rodgers and hopefully one of which takes up the post. The issue for him will be what to do if the 'big names' don't come.
I have faith that he will get the next one right.
On the whole, I think he has done great things for the club and won't want that to go backwards.