HalfTimePost

I'll be honest, that guys badge is an improvement, but not a fan of the order of the colours at all. And he says he used the template colours from the AV150 mark... But the gold and blue appear much brighter than they did in that.

Part think Dybala would be a class signing. Part think Ollie's uptick in form really coincided with Ings leaving and him becoming *The Guy* again..and I'd be nervous of rocking the boat. Dybala would be an upgrade on Duran as it stands too. I think Duran could be better fit for the Premier League in a couple of years though, I wouldn't want us to sell him. Loan Duran and buy Dybala would be great if Ollie can keep him form up

You've posted every design that anybody has ever posted on Twitter, it's hard for there not to be some crossover

"Look like" ?

Fiver says we wind up with "Gaslamp" from last year but with Lerner's lion

According to this he Passes sideways too much, no to crabs, just a young Ashley Westwood

Here's the full Athletic article that Jas linked to Less than a year later, however, internal grumblings remained. Media outlets were encouraged not to adopt the new badge and instead stick with the former, suggesting another change would follow. Villa were also reticent to use it digitally and for marketing purposes. FAB members were told the badge was “too close to Chelsea” and did not offer distinguishable qualities. Temporary measures were put in place before the creation of another new crest, with the Lerner shield being adopted when possible. The circle-shaped badge was felt to have little relevance to Villa’s tradition and, as a consequence, a shield shape should be reinstalled. This appeared to go against the overwhelming preference of supporters, with over three-quarters of the vote wanting a circular crest. On September 16 of last year, three hours before Villa’s home fixture against Crystal Palace, the first FAB meeting was held in a suite in The Holte End with the incoming president of football operations, Chris Heck, and chief operating officer, Ben Hatton, following the departure of Purslow in the summer. It was outlined during the meeting, which lasted around 50 minutes and described as an “inadequate length of time to discuss a range of issues” by one person involved, that Villa would change crest once more. Heck had held a virtual call with the FAB before September’s first in-person discussion. “When Chris Heck initially told us that he was looking to change the crest, he said he would consult the fans,” says Chauhan. Heck started his role in May, having moved from the United States where he most recently worked in Basketball at the Philidelphia 76ers and was previously involved in marketing partnerships within the NBA. Between 2011-2013, he spent two years at New York Red Bulls, operating in a similar capacity to his present job at Villa. Hatton, meanwhile, served as a commercial director at Manchester United between 1997 and 2007 before, in between multiple other roles, returning to club football at Blackpool 12 years later. In October, Villa confirmed the decision publicly, conceding the crest did not bring about the desired benefits. This, in other words, included shirt sales, design and the overall look of Villa merchandise. In mitigation, shirt sales in particular would have been impacted by a new controversial gambling partner sponsoring the front of the kit and the generally poor quality of the manufacturer, Castore. A statement read: “As communicated at the recent meeting of its Fan Advisory Board, Aston Villa is planning to re-engage with supporters to explore options for the selection of a permanent new-look crest before the club’s 150th anniversary next year. “The crest, which tributes the club’s 1982 European Cup winners, will now be discarded at the end of the current season. Villa will continue discussions with supporters over the crest once the new consultation session gets underway shortly.” On December 20, three months after the first meeting, Heck and Hatton convened again with the advisory board. Villa had informed those who would be attending about two chief agendas they hoped to discuss — disability access around Villa Park and, secondly, an update on the crest. Towards the end of the meeting, supporters were shown a video montage which unveiled a new badge. Those inside the room spoke of their initial shock towards the announcement given they had not been consulted over the design. “Heck presented the new crest to us with a video accompanying it,” said one supporter, who asked to speak on the condition of anonymity. “We never got asked if we liked it or not. But no one said anything because there was no time left in the meeting to discuss it. I think it was also because we were told ‘this the crest’ — no one asked us for our opinion.” The crest displayed within the montage is believed to be the one that surfaced online last week, as a result of an eagle-eyed supporter noticing that Villa had registered it as a trademark with the UK government before the meeting with the FAB group. Significantly, however, this was at odds with what Heck said in his first public interview since joining Villa, published on the club website on December 19, the day before the meeting. “We are working very closely with supporter groups and individuals that are fans,” said Heck. “The crest is for the fan. It is worn by the players and it is for the fan. We are passing it over to them to decide what is best. It is going to be great for the club and for the next 150 years. “The hope is that the crest will be shown to all fans when it is complete this winter. I expect that to be in a few weeks. I am very excited to see how that goes. I will say that the crest will be on the kit come summertime.” Heck’s first interview coincided with the unveiling of another separate logo celebrating Villa’s 150th anniversary, announced on his own Twitter account and simply captioned “#OnBrand” — a slogan he previously used at the Philidelphia 76ers. Heck had made a conscious effort to only speak publicly six months into his role, hoping to afford himself ample time to assess several departments, surveying any relevant concerns and areas for improvement. This contributed to the decision to discontinue plans to redevelop Villa Park. Heck’s interview was on the club website but not promoted across Villa’s social media channels. My Old Man Said is a Villa supporter group that sits on the fan advisory board. Last week, an article was published on its website, expressing concerns over the lack of fan consultation and claiming Villa had breached Football Association rules, which state that if a club wishes to make changes to its crest, there must be “a thorough and extensive consultation process with supporters”. The rule was introduced following the fan-led review of football governance in 2021. “Bar a very general survey, which was issued with the preface of returning to a shield design (that seems to have confirmed nothing new beyond the previous survey), there has been zero supporter consultation or insight,” said the article. “Any request during previous meetings to have any involvement in the process — as per FA rules — was rejected by Ben Hatton. There has been ZERO evidence of ‘working very closely with supporter groups’, or passing it over to them to decide what is best. Literally, none of what he has said has happened. “No supporter is asking for any direct influence or say in the crest process. It’s simply a matter of not wanting to listen to disrespectful empty rhetoric and for the FA rules to be followed properly at face value.” The Athletic understands the FA intends to speak to Villa’s fan advisory board through the FSA and will be asked to share concerns. This was outlined last Thursday (January 4). Any changes Villa end up making to the crest will be dependent on compliance with the FA’s ‘Heritage Asset rules’. Talks between the FA and the club will continue to ensure appropriate fan consultation. An informal meeting between Villa officials, including Hatton, and the fan advisory board is scheduled to take place on January 31. Discussions regarding off-the-field discord will continue. “The communication has just been poor,” said one FAB member. “It is just another sign of fans being overlooked on key issues.”

Kill me

And this is why we shouldn't go round in circles on it, entirely l eventually Chinese whispers start and suddenly we've lied to the FA?!

This has been covered repeatedly though, the FA signed off on the process before FAB saw the crest. Maybe the club change the design now that they've seen the reaction, but there's no point going round in circles on the FA bit

He didn't

Disgusting deflection

In addition to the new badge being terrible, I'm disappointed that the lion is changing back to the old one. I much prefer the new one (and the way it faces)

NGL, I think the original Sancho mention was a joke

I'm not sure there's many I can think of either, but tbh that's Emery's genius. Whoever he picks, I'll trust him. My initial reaction may be underwhelmed or even disappointed...but I trust him to work magic at this point. Tielemans was a great example. Had gone right off the boil at Leicester. Shite to begin with here too. Pushed further up, suddenly he was incredible for us. Luiz wasnt in brilliant form under Smith, cast out under Gerrard (which was also ridiculous). Wasted as a 6 for like 3 years. World Beater under Emerys system. McGinn, I was convinced had just not adapted to the Prem. Couldn't quite do it here under Deano other than a few games in 2019. Couldn't find his best position as an 8 or a 10. Captain under Gerrard, but focking terrible. Incredible under Emery. Watkins, not finding the net, drifting wide too often. Not as involved in play as he should be, drifted offside too often. Incredible under Emery. Leon Bailey. Terrible. One good game and he Injured himself for a year because of one *strong shot*. Bloody awful. Took some time with Emery...but suddenly one of the best players in the team, beating out our record signing. Lucas Digne. Not pulling his weight at Everton. Wasn't doing it here either, ready to cut and run. Suddenly turned into the LB De Bruyne With his assists at start of the season. Even Emery was surprised he managed this one, was ready to bin him off. Suddenly indespensible. Bring it on. Go and sign some one I've never heard of, or somebody who played in the Prem and I thought was crap. Emery will sort it.

@Teale's 'tache Diamond Gas Lamp Current Round Lerner Shield New Shield

Agree, where it appears in a main design, if we need a 4th colour to make an element stand out, it's probably because there are too many elements within the badge. Remove the "1874" and/or the Star and suddenly 3 Colours makes everything stand out. However, on many designs that include white, I think a lot of the white/monochrome ones are for Digital, where the background is often white, or for corporate elements (letter heads, hospitality, tickets etc), where you probably don't want to print a big block of colour, there the Claret/White monochrome one makes sense. But within the main design, completely agree.

I think this line of thought has been debunked already, the FA have already approved the club have met the criteria. If the club wants to proceed with their new badge, then that's that. The FA have already said it's all good.

They just said it would be released in a couple of weeks, not necessarily this week I believe

And we'd have to anyway. We only have 2 places left in the squad and one of them has to be Homegrown if we fill it. So if we want a RB and a DM/Striker, we either have to sell somebody or one of them has to be homegrown. And neither can be on loan unless we send Zaniolo or Lenglet back.

He definitely gets back in, though not important as he was before and not necessarily always starting if Ramsey is in good form, some games would call for JJ over JG. But over the last month or so, he'd have walked back in and maybe we'd have gotten a bit more against Sheffield or Man U. I'm not clamouring for him back though, I wouldn't want to disrupt what we have by bringing him back mid-season. Enough of our squad were here when it was the Grealish-show, I wouldn't want to put any noses out of joint - or have them revert to their style/decision making of that period, which was "give it to Jack". I'm sure they wouldn't, but wouldn't want to risk it midway through this incredible season. If we had the chance in the summer, and a pre-season to bed him back in - I'd take him back in a heart beat. I think Purslow leaving would be the end of that though, we won't spend the money on him and Monchi will have other plans. Bringing Jack back would've been a big Purslow PR move that I don't see the club making now. He'll go to Newcastle if he leaves City any time soon.

What really baffles me is that Heck posted this as "#OnBrand" and so far: The claret doesn't match The gold doesn't match The blue doesn't match The font doesn't match (Thank God) The colour % mix doesn't match The order of the colours doesn't match (Blue border, Claret background, that actually will have solved the biggest issue of the Lerner badge) What exactly about this is On Brand? If this is the Master Brand?