It's not expanding, it's inflating.
Think of points on the surface of a balloon. Now inflate the balloon. The points haven't moved relative to each other, but are now further apart. Inflation is like that, but all of the space-like dimensions are inflating, not just an arbitrary boundary. It's not the outside edge getting bigger, it's everything
When our brains evolved to help us become better apes it didn't equip us for modelling things so far outside of our experience. This is why it's hard to get your head around it. You have to stop trying to put it in the context of other things that you know.