The fans which stop going will be replaced by those willing to pay, its simple supply and demand and that’s why we aren’t increasing capacity right now. The rarer the product the more that can be charged, its modern football economics.
The has to raise prices in order to keep up with the established clubs who’ve had a massive head-start financially and who have also been more commercially savvy. I don’t necessarily agree with it but the waiting list shows that any season tickets not renewed due to costs will be brought by someone else. There is no loyalty towards fans anymore just increasing the bottom line.
This was more a unique one though. I doubt we would have any add ons if there was a mandatory buyback for us in the deal. So I suspect this was a simple they paid us x and we buy back for his remaining book value if they're relegated. So it's basically a kind of Loan which helps us with FFP
Aren't they the only "bidder" anyway?
Same with the Qatar World Cup. There'll be some fuss, but basically everyone will watch it because no-one really cares at all.