I simply think a lot of fans don't realise the limitations of FFP, that we have been making losses until this season and the difference in revenue for not being in the CL, and small merchandising/sponsorship revenue.
It can only change two ways...
1. Someone comes in with stupid wealth aka PSG doesn't care about the fines gets all the big players in sponsorship and merchandising follows - He then pays the massive fines and eventually is ffp compliant.
That is a massive ask and isn't going to happen.
2. We build from the ground up. Spend minimal amounts on players and wages and 'buy' youth at the ages of say 14 and up, get some of the best scouts around blood them to sell to other clubs and hopefully become a big club 10 or 15 years down the line.
More likely but very difficult to do.
For me the boat was missed to organically grow under Ellis and the boat to force growth through spending was missed under Lerner.