Yay a new thread for me to bore people about finances.
The reason newly promoted teams can spend so much is they largely will have the same income as us for that year, the vast majority of our income is from TV revenue and it is the same with them.
The difference is two fold, firstly they have a lower cost base aka lower wages and support staff and secondly they have much smaller 3 year losses so they can spend over the amount we would if their chairman isn't worried about making a loss.
With regard to our own finances we have been dealing with the MON/Houllier fall out and still are the reason for this is 3 fold.
1. Players on high wages we couldn't afford without CL income.
2. Having to replace players that weren't good enough or didn't fit the 4-3-3 system and were on those high incomes.
For point three I will use Darren Bent as an example.
Brought for 18m on a 4 year deal this means that every year since we signed him not only have we paid him somewhere between 70 and 80k a week (3.5m to 4m per year) depending on which paper you read but due to amortization on the accounts we have lost a quarter of his fee per year off our accounts so a further 4.5m per year assuming Bent didn't hit any of the clauses that would have made him fee grow to 24m. Just for clarity if it was a third year deal it would be a third of his fee per year and for a 5 year deal it would be a fifth of his fee.
I am sure one of our resident accountants can explain amortization better but the point is we have very large 3 year losses and with FFP rules on losses being reduced this year again from the current 45m euros to 30m euros max loss per 3 year period it is important we continue with not making losses for now.
With regards to the turnover mentioned on the OP it will actually be much higher due to the new TV deal and we won't be making a loss anymore spending circa 15-20m per year on fees.
With regard to the future once the end of this huge 3 year loss period is over and players like Bent/Given/N'Zogbia's contracts have all run down we should be in a very healthy position moving forward as not only will we continue to have 15 - 20m a year to spend we will have also freed up a large portion of the budget for wages and be able to spend that extra 10m euros a year (30m euros over 3 years) IF Randy wants to lose money again as it can't be done in the form of a loan now but as a capital injection from his own pocket.