This is the one!
I am brummy born and bread but parents moved down here, still have family in Lincoln. Used to go to loads of Lincoln games with me Dad when I wasn't a STH at the Villa.
Back to the kit, I think with what Delphinio said could be something similar, ISH!
Lincoln is my second team too! University reasons for me, so much so it's the only football shirt other than Villa I've ever bought - the season they were sponsored by the Uni...and got relegated from the league!
That was a horrible year and I was there when we were relegated, never seen my Dad so gutted. This is the year we return!
My mates uncle, Ray Trew used to own Lincoln City, I watched a few games myself there.
Back on topic: I am not a fan of yellow kits at all, they look so cheap. The white Macron Villa Kits have been really well designed the past couple of seasons so it's shame we'll be moving away from that