Because we don't have the income to do it if we comply with FFP.
We wasted most of the grealish money so the amortisation of that 100m for the most part is accounted for. Our wage bill is surely higher than ever with 2 big free transfers in Kamara and Tielemans, never mind paying off the scouse gimp and his backroom staff.
The striker market is poor and you will be paying huge money to get equal or better than Watkins.
I nornally find myself agreeing with you but on this surely you must see we have spent very very highly in the past 3 or so years and we won't be getting much for our deadwood fringe players if we are honest.
All points to not spending 70/80m on a striker. It's just common sense.