General, I applaud the club on the efforts to get more people in to the less attractive games like the Blackburn FA Cup game on Saturday. I think the marketing email came a little too late to make a massive difference as it was too late to order tickets and get them posted out.
Bearing in mind the amount of money to be made from other sales e.g. food, drink, programmes, merchandise etc. have you thought about making any games free entry? Would the profit from other sales then balance out the lost revenue from gate receipts? I would have thought the food and drink sales alone would have been very lucrative. I personally spend more than my ticket cost on other stuff inside the ground and I would suggest that getting 10,000 more people into the ground would encourage the people to spend more on other items than they normally would due to not having spent on tickets. Also the marketing and goodwill you would get from it would be priceless, I'm sure the biggest obstacle would be getting over the thought of devaluing the matchday spectacle and potentially getting less committed or even non-fans in but of course that could be seen as an advantage to broaden the fanbase.
Thanks for reading and Happy New Year.
p.s. I think any company that looks forward and embraces new technologies has more chance of being successful. We should be at the tip of the football pile for technology, incorporating things like:
* Automated card ticket collection machines like in Cinemas
* Debit/Credit card payment for food/drink inside the ground (McDonalds can do it quicker than cash payments)
* Selecting individual seats when buying online
* Full coverage WiFi inside (and outside) the stadium
* iPhone and Android AVFC apps with streaming videos
Cheers