Think of this like Lerner and CL.
We spent so much money in first years to get there, it ruined us long term,
Similarly, Tony spent unprecedented money in Championship to get us back, if we don't FPP will rekt us in future years, so even though winning here is kinda nice, going up is critical, even if we would get relegated next year straighaway, the PL TV money would go long way to help our finance long term.