Hi General
First time post to you, I have been a season ticket holder for the last 42 years since the age of 4 and now attend with my 2 lads. I consider myself dedicated in my support yet level headed in my expectations and accept that the landscape has changed in the last couple of seasons with the influx of money at certain clubs.
Despite the events over the last 2 or 3 months or so I have tried my hardest to muster enthusiasm for this season. I'm not going to go over old ground about the appointment of the manager and the selling of our better players but today summed up the apathy around the club. Never did I imagine that the crowd for a local derby would be lower than that of a game against Blackburn. You can come up excuses for this but the truth is that a lot of fans have lost faith in the board.
Out of 20 friends that were season ticket holders last season less than half have renewed and most of these were STH for more than 15 years. Demographically they represent an average cross section and none of them cite financial reasons for not renewing.
I have always supported Mr Lerner and defended him when unfair criticism has been levelled his way. I can accept the need to be more prudent but what irks me most is the lack of communication from the board. Yes we have received letters from Mr Lerner and Faulkner; but sorry they cut no ice with me. That approach certainly doesn't make me feel I'm a valued customer, more like it's a half hearted response borne out of necessity to try and appease us. I feel that supporters' loyalty is now being taken for granted. I'm inclined to understand why some supporters view the silence from the board as being an insult to the fans.
General my enthusiasm is diminishing, and I'm sure I'm not alone in this. No doubt I'll continue to cough up £1000 on season tickets and £1000's more on merchandise, away tickets etc but what are the board going to do to try and entice the missing thousands back to Villa Park whilst at the same time instil confidence in me that my support is not being taken for granted.
Thanks for reading this and hope to hear from you sometime soon.