Indeed. If you step back and look at the quality and thoroughness of what the club has done with structural recruitment (academy, coaching staff, academy recruits) off the field, it seems beyond unlikely they don’t have a plan for serious improvement of the senior team.
Not saying “we’re Aston Villa, we buy who we want”, but I do think we’re shopping in Waitrose this window, not Aldi. Harrods will have to wait for a few seasons.
For me Rashica is a ‘Waitrose Best’ signing, let’s see.