It’s basically an altered or improved version of the initial “leaked” or trademarked design that had the plain yellow lion and stupid drop shadow.
What’s even more annoying, as well as sticking with yellow on blue, is having 1874 in white text on a pale blue background?
Are these guys idiotic, moronic, stupid, clueless or what??
I hate it, it’s so crap and cheap and actually inferior to the original:
The colours are horrid, a messed up scheme or theme.
At least the original had some vibrant claret and the AVFC is actually better than what they down there which feels strange to say.
The best way to improve on the primal crest was just to sort the colours out! So bleeding obvious!
The claret is nice here… there’s no need to darken it and add MORE WHITE!
Easy, quick and vast improvement.
What they’ve come up with is lazier and worse than either of these.
By now, I would have no issue with the round one (although I prefer a gold lion) as long as the lion faced the correct/original way! It’s so awkward on the shirt and will never look correct to me… always thought it was a stupid and unnecessary decision… obviously based on or took inspiration from our original round badge (when we won in ‘82) so why mess with it to that extent??
But, none of those things are going to happen. The round badge is dead… which is a shame really as it is so associated with what has and will be a brilliant and memorable season…